#TESOL2017 Poster: IEP Marketing Strategies for Beginners


#TESOL2017 is right around the corner! Join me for my poster session: A Beginner’s Guide to Developing and IEP Marketing Strategy. Nationwide, IEPs are faced with dynamic industry changes and the entrepreneurial siren summons us all! Don’t miss this opportunity to pick up a few new ideas.

The poster presentation is rooted in practical experience. Almost three years ago, I joined the Intensive English Institute at the University of Illinois at Urbana-Champaign. While the program had invested in several commercial advertising packages (pro-forma), it had not yet engaged in the full scope of proactive marketing. We are still in the process of fine-tuning our efforts, but have come a long way. Join me to discuss the essentials in developing your marketing skills.

This session is designed for beginners and is applicable to university-based or private IEPs. I will share marketing job descriptions, a promotional budget, email campaigns, and more!

The session is 12:30-1:45 on Wednesday, March 22.

See you all in Seattle soon!